Diamond Director ads
A focused campaign plan for turning the Diamond Director launch page into leads now, then installs and paid buyers after App Store and Google Play approval.
Primary funnel
Until Apple and Google publish the final listings, every ad should send people to the Bull City launch page or this advertising plan. The goal is simple: collect interested teams, learn which message converts, and build the first buyer list before spending harder.
Campaign sequence
These phases keep advertising tied to measurable readiness instead of spending before the app-store listings exist.
Budget: $10-$25/day test budget
Destination: /products/diamond-director/launch
Measure: Waitlist submissions and form completion rate
Budget: $25-$75/day after listing approval
Destination: Final App Store and Google Play URLs
Measure: Store-link clicks, installs, and cost per install
Budget: Scale only after conversion proof
Destination: /products/diamond-director/pricing
Measure: Purchases, refund rate, and support burden
Audiences
The first campaign should stay narrow enough to learn what works, then expand only after the conversion data is clear.
A simpler way for one parent, coach, or volunteer to run a cleaner game-day production.
Channels: Facebook, Instagram, YouTube pre-roll, Local team groups
A focused production workflow for fields that need repeatable streaming setup without a heavy production booth.
Channels: LinkedIn, Facebook, Google Search, Direct outreach
Rehearse, diagnose, record, and publish game coverage with fewer moving parts on busy game days.
Channels: LinkedIn, Facebook, Email outreach, Google Search
Manual controls, assisted recommendations, and production diagnostics in one mobile production tool.
Channels: YouTube, Instagram, Google Search, Facebook
Ad copy
Use these as controlled test angles. Do not promise store availability until the public listings exist.
Diamond Director helps one operator rehearse, direct, record, diagnose, and publish a cleaner baseball or softball production from one mobile app.
Join launch listGame day is already busy. Diamond Director keeps preview, rehearsal, recording, diagnostics, and secure RTMPS output in one focused workflow.
Get launch updatesReview camera, microphone, network, storage, and device readiness before the game starts, then record and publish with fewer surprises.
Preview Diamond DirectorDiamond Director uses an operator-supplied secure RTMPS destination and keeps stream credentials out of Bull City diagnostics.
Join the launch listCreative kit
Use these launch graphics for organic posts now. Use the paid-test variants only after the budget, audience, and tracking IDs are approved.
Use for Facebook feed, Instagram feed, and general organic launch posts.
Open asset
Use for Instagram and Facebook feed posts when the screenshot should take more space.
Open asset
Use for LinkedIn, Facebook link posts, and paid campaign creative testing.
Open asset
Use for Instagram stories, Facebook stories, and vertical launch teasers.
Open assetOrganic posts
These are the first posts to publish before spending money. Each one uses a tracked launch-list link.
Diamond Director is getting ready for launch. It is built for baseball and softball teams that need one focused operator to rehearse, record, diagnose, and stream a cleaner game-day production. Join the launch list for release updates: https://bullcitysoftwaregroup.com/products/diamond-director/launch?utm_source=facebook_instagram&utm_medium=organic&utm_campaign=diamond_director_launch #DiamondDirector #BaseballStreaming #SoftballStreaming #BullCitySoftwareGroup
Bull City Software Group is preparing Diamond Director for iPhone, iPad, and Android. The product is designed for one operator running baseball or softball production on game day: rehearsal mode, production diagnostics, local recording, and secure RTMPS output in one focused workflow. The launch list is open now: https://bullcitysoftwaregroup.com/products/diamond-director/launch?utm_source=linkedin&utm_medium=organic&utm_campaign=diamond_director_launch
Check the stream before first pitch. Diamond Director is being prepared for iPhone, iPad, and Android. Join the launch list: https://bullcitysoftwaregroup.com/products/diamond-director/waitlist?utm_source=story&utm_medium=organic&utm_campaign=diamond_director_launch
Paid ad tests
Start these only after the app-store path, tracking IDs, and daily budget are approved. The safest first paid campaign is a small launch-list test.
Run rehearsal, diagnostics, local recording, and secure live output from one focused baseball and softball production app.
Audience: Youth baseball and softball teams
CTA: Join launch list
Diamond Director helps one operator confirm camera, microphone, network, storage, rehearsal, recording, and output readiness.
Audience: Stream operators and camera volunteers
CTA: Get updates
Diamond Director is being prepared for programs and facilities that need repeatable baseball and softball production without a heavy production booth.
Audience: Tournament, facility, and school athletic operators
CTA: Preview app
Game day is already busy. Diamond Director keeps rehearsal, recording, diagnostics, and secure output in one mobile workflow.
Audience: Parents, coaches, and team volunteers
CTA: Join launch list
Measurement
Name, email, platform interest, role, and team context.
Useful for app review, parent questions, and buyer confidence.
Add final App Store and Google Play URLs after approval.
Track whether users prefer paid app, freemium, or subscription later.
Launch conversion
This keeps every ad campaign measurable before the app is public. Once App Store and Google Play links exist, this page can switch from waitlist capture to install and purchase conversion.
Campaign URLs
